The Big Idea

The Centennial of the National Park Service in 2016 provides an historic opportunity to launch a decadal effort to bring America’s “best idea” to where it is most urgently needed now — our ocean.

“No water, no life. No blue, no green.”

Call to Action

Today, after decades of multiple threats, our oceans need protection. 13% of terrestrial land is protected, but less than 3% of the ocean is strongly protected in no-take marine reserves, which are permanently set aside from direct human disturbance and all methods of fishing and extraction of natural materials, including dumping, dredging, mining or construction activities.

Furthermore, scientists tell us at least 30-50% of the ocean must be fully protected to have a healthy planet

We must do more to conserve our ocean in the U.S. and eventually around the world

The Blue Centennial Initiative will be guided by four anchor institutions forging an historic partnership – with clear goals, plans to meet them, quality implementation, and accountability for results


  • Science, Exploration, Filming, and Mapping
  • Education, Interpretation, and Storytelling
  • Stakeholder Engagement (per ocean area)
  • Proactive Leadership and Action to Protect
  • Access and Enjoyment